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  • You’re Not Out of Ideas. You’re Thinking About Ideas Wrong.

You’re Not Out of Ideas. You’re Thinking About Ideas Wrong.

Why original thinking is a dead end (and what actually drives influence in 2025)

On April 16th, I sat on the couch talking to my dad.

We fell into one of those deep talks we often have. It lasted an hour but felt like ten minutes.

We share the same wiring:

We overthink. We want to create things that matter, and we always seek originality.

In our work, writing, and ideas, we’ve aimed to say something new.

But that day, something changed.

At one point, he said something that kinda hit me deeply.

“You know… maybe there’s no such thing as original. Maybe we just remix better than others.”

I paused and sat with it. Then I had an epiphany.

We don’t create new ideas. We remix old ones.

That talk revealed a problem I had struggled with for years but didn’t see. It was a shadow in every project, system I built, and article I wrote.

I used to chase originality like it was a virtue. I thought the goal was to think differently. To say something no one had said before. I believed that made great leaders, writers, and minds.

But the more I built, read, wrote, analyzed, and listened, the more I realized:

Originality is dead. Synthesis is the real skill.

The people we call “original” are often better at arranging what already exists. They’re connecting and synthesizing. They reveal something we sensed but never articulated.

That’s what this article is about.

It’s a permission slip for over-thinkers and quiet builders. They often feel they haven’t earned their voice because others have said it all.

But it hasn’t been said like you would say it.

Let’s talk about it.

In the past five years, I've met people who speak well but think poorly. I’ve met writers who are clear but unheard. I’ve seen ideas go viral because they were loud, not because they were true.

I’ve learned something many miss:

You don’t need to think clearly to be a good communicator.

But you must think clearly to be a good writer.

To be a valuable thinker, you must be a synthesizer.

Originality is a Marketing Term. Not a Mental Model.

If you ask someone to define originality, they might say:

  • "It means coming up with something no one else has thought of."

  • "It means being different."

  • "It means creating from scratch."

That sounds nice but is mostly nonsense.

Show me a startup founder, and I’ll show you someone who built on the work of many others.

Show me an artist. I’ll show you the old songs, genres, and styles they learned before hitting the Billboard Top 100.

Show me an AI system, and I’ll show you trillions of tokens it trained on.

This myth of originality is dangerous because it paralyzes good thinkers. We wait for the creativity thunderbolt. We wait until our idea feels big enough. We want to be different before we are even clear.

In truth, most great ideas are small collisions between unrelated inputs.

What made Steve Jobs powerful wasn't that he invented computers. It’s that he combined calligraphy, intuition, design, and code. What made hip-hop powerful wasn’t new instruments. It was remixing soul samples with street poetry.

What makes OpenAI powerful isn’t that it created thought. It trained on ours.

This is the truth behind every genius story ever told.

Creative breakthroughs don’t come from blank paper. They come from collision. They happen when someone connects unrelated ideas in a mind that listens, notices, and builds.

But we don’t glorify that. We glorify the lone genius. We love stories of the lightbulb moment. One person. One spark. One never-before-seen idea.

It’s cleaner that way. More cinematic. But it’s fake.

More often than not, it’s built on invisible foundations borrowed from everywhere.

Here’s what we’re not telling the next generation:

If you wait to be original before you contribute, you’ll never contribute.

If you believe all important ideas have been shared, you’re mixing up repetition and revelation.

Yes, someone may have said it.

But not like you. Not with your framing.

That’s the edge. Not that it’s new, but that it’s true, reframed.

So stop asking, “Is this original?” Start asking:

  • “Is this useful?”

  • “Is this connected?”

  • “Is this mine?”

We don’t need another person trying to sound smart. We need more who’ve done the real work of absorbing, wrestling, and connecting ideas across time, space, and culture, and who can return with something meaningful.

The Communicator vs. The Synthesizer

It’s easy to go on stage and sound knowledgeable. Use the right tone. Insert buzzwords. Tell a story. End with a pause. Look sincere.

But when you write, there’s nowhere to hide.

Writing is a mirror. If your ideas are half-baked, the sentences will betray you. If your logic is fuzzy, it shows. If you’re just rewording someone else’s idea without any structure or insight, it feels vanilla.

That’s why most communicators crumble when asked to write something original. It’s not because they’re stupid. But because they haven’t built a system of thinking.

They haven’t connected enough dots. They haven’t synthesized.

We’ve all seen it.

  1. The politician who gives a gorgeous speech then stutters in an interview about how their policy works.

  2. The executive who dominates a Zoom call but whose follow-up memo reads like a bloated TED Talk transcript.

  3. The influencer who pumps out quote cards but can’t finish a 1,000-word essay without outsourcing it to ChatGPT.

These are symptoms of a deeper issue:

We’ve confused clarity of sound with clarity of thought. Synthesis is the opposite.

It doesn't just rearrange pinterest quotes. It maps systems. It looks for weak links. It notices the contradiction in paragraph three that undoes the statement in paragraph one. Then it rewrites the whole thing.

It’s the builder who doesn’t pitch their product first, but traces the failure points in the user’s existing process, then suggests something so obvious it feels inevitable.

It’s the teacher who skips flashy slides and instead walks you through the evolution of an idea, showing where it came from, where it failed, and why it’s still worth teaching.

The communicator rides the wave. The synthesizer maps the ocean.

Today, it’s mostly communicators who get the spotlight. That’s not bad. They can master the panel, slay the podcast, and dominate the podium.

But when the moment needs real, concrete answers, they look to the synthesizers.

Because while everyone else was talking, the synthesizer was building the map.

Everyone is Remixing. Some Just Do It Better.

Go on social media today and scroll.

You’ll see:

  • The same productivity tip reworded 15 ways.

  • The same self-improvement listicle with a different image.

  • The same opinions dressed up in new memes.

Most people are repeating.

But some people are rearranging.

They take three ideas from biology, pair them with two from economics, and merge it with one story from their childhood. They never try to look original. They become original by doing the work others don’t:

Gathering, organizing, and interpreting a diverse range of knowledge, and then writing it down clearly.

The Future Will Belong to Synthesizers

AI will outlearn us in speed, recall, and surface-level output. It’s inevitable. It’s already happening.

But it can’t replace lived experience, emotional intelligence, and contextual awareness needed to prioritize and connect siloed information in service of a vision.

Synthesizers are always:

  • Looking where others don’t.

  • Remembering what others forget.

  • Explaining what others can’t.

So if you want to stand out in a society drowning in information, stop chasing originality.

Start building systems to synthesize instead.

Closing Thought

The original thinker is not the loudest. Not the weirdest. Not the most charming.

The original thinker is the one who can take thousands of scattered inputs across disciplines, cultures, and contradictions, and arrange them in a pattern no one else saw.

But they don’t just connect the dots. They explain the picture so clearly that others feel like they always knew it but just didn’t have the words.

That’s the real magic.

We don’t need more communicators.
Soundbites. Slides. Summaries. “Thought leadership” turned into a cheesy Linkedin commodity.

What we need now are dot connectors.

People who synthesize instead of summarize.

And to make space for them, we have to kill the myth of originality.


Because once we stop pretending that ideas need to be completely new, we can finally focus on making them useful, durable, and true.

That’s how we build ideas that stick. That last. That actually move the world forward.

So don’t try to be original. Try to be unforgettable.

Through clarity. Through synthesis. Through earned insight.